Why Xiaomi Didn’t Announce Firm Order Numbers for New SU7 Launch? | Locked Order Data Explanation
Why didn’t Xiaomi disclose the firm order numbers on the launch night of the new‑generation SU7?
Since its launch, the order-locking progress of the new‑generation SU7 has been better than that of the first generation. On the launch night, we did not release firm order figures; instead, we directly announced locked order data.
In fact, starting from the day after the YU7 launch last June, we have chosen to publish locked order volume rather than firm order volume. This is because non-refundable locked order data can more truly and objectively reflect users’ choices and recognition.
We highly focus on the continuous improvement and optimization of user purchasing experience, to ensure that customers with locked orders can take delivery of their vehicles as early as possible.