Why Xiaomi Has Started Using Brand Ambassadors for Its Cars | Xiaomi SU7 New Generation Promotion Strategy
Why has Xiaomi Motors started hiring brand ambassadors?
The first-generation SU7 was highly successful with a very strong starting point. The new-generation SU7 boasts even better and more powerful product capabilities. We aim to break through to a wider audience and gain more users’ affection, while enabling more people to learn about the new-generation SU7. Therefore, after careful consideration, we have decided to launch brand ambassadors. We intend to invite genuine users and real experience holders to serve as ambassadors. In this way, the ambassadors will have a profound understanding of the product, be able to share their authentic experiences with more people, and also provide us with valuable feedback and suggestions.