Lei Jun announced that the new – generation SU7 will definitely increase in price, “The cost has risen a lot.”
On March 13, Lei Jun posted a long article about the new – generation SU7:
The new – generation SU7 is finally going to be officially released this month.
Two years ago, the nervousness and uneasiness before the release of the first – generation SU7 seem to be still in front of my eyes. In the blink of an eye, the new – generation SU7 is already ready to go. In these two years, we have delivered more than 600,000 vehicles, among which 380,000 are SU7s. At that time, this was something we absolutely couldn’t have imagined. Even now, it still seems incredible.
Many people once asked whether Xiaomi Automobile, as a late – comer, could build good cars within five years.
The achievements of the past two years are enough to demonstrate Xiaomi Automobile’s investment and strength. I am well aware that as a late – comer, we must definitely accept more scrutiny and tests. Only by continuously achieving indisputable results can we truly win widespread recognition. This is the price of being a late – comer and also the only way to build a “good car that can stand the test of time”.
Five years is neither too long nor too short.
Xiaomi’s car – building journey has just begun, and we will go all out to polish our products better and better.
If someone asks me what the biggest change in the past two years is for us, I think there are many changes. The biggest change is that we are more composed, not flustered or in a hurry. We do what we believe in at our own pace. For Xiaomi, car – building is a marathon. We should move forward steadily step by step, not be too hasty or overly competitive. Concentrating on investment and seriously building cars gives us a sense of relaxation and composure in itself.
For this SU7 replacement, we were able to directly announce it in early January in advance, stop selling the first – generation SU7 in advance, and start larger – scale pre – production in advance. This is a kind of composure and confidence.
Based on the first – generation SU7, after more than two years of refinement, the new – generation SU7 has achieved greater improvements in safety, driving control, intelligent experience, and luxurious texture. Of course, the cost has also increased a lot. We also tell everyone in advance that the new – generation SU7 will definitely increase in price. Because we believe that our car – owner friends will definitely think it is better and worth the price.
The goal set when Xiaomi Automobile first started five years ago was to build a safe and good car, a dream car that people yearn for. The new – generation SU7 is our latest answer!
A little earlier, Xiaomi Automobile released the brand – new color scheme “Indigo Green” of the new – generation SU7, stating that all 9 color options of the new – generation SU7 have now been announced: Capri Blue, Chardonnay Red, Indigo Green, Golden Pink, Rosy Purple, Vivid Magenta, Elegant Gray, Pearl White, and Obsidian Black.
