Xiaomi YU7 Customization Philosophy
Q: Why did Xiaomi launch customization services for its cars?
A: Customization was traditionally exclusive to luxury cars, but Xiaomi aims to democratize technology and experiences. The launch of Xiaomi Customization was a three-year journey originally planned for July last year but postponed due to high costs and limited capacity. Despite internal debates, we recognize that Xiaomi YU7 owners are aesthetically discerning users seeking uniqueness. Through small-batch production and master craftsmanship, we deliver premium personalized options, mirroring the bespoke services of million-dollar luxury cars.
